Attribution is hard. For every digital marketer. Seemingly 🤷♂️
I did some research on some tools that can help fix this pain point:
Dreamdata gathers, joins and cleans all revenue-related data. Presents a transparent, actionable analysis of what drives B2B revenue. It helps cut costs and allows you to see what to scale.
Twilio Segment is a customer data platform (CDP) that helps you collect, clean, and activate your customer data.
Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey. With in-depth analysis, versatile reporting, and predictive intelligence, you get the insightful foundation you need to build better customer experiences.
Google Analytics 4
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. The next generation of Analytics collects event-based data from both websites and apps
Hubspot Marketing Analytics
Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter data-driven marketer.
Ruler Analytics makes it easy to track customer journeys and match closed revenue to the source by integrating your website, your CRM, and your marketing apps to view the data you need, and where you need it most.
What are your favorite tools? Have you found an attribution solution for digital marketing? Especially as Apple has increased privacy and Google is moving away for the traditional tracking pixel?